what is dr in ahrefs. An ‘authority score’ (Semrush) or ‘domain rating‘ (Ahrefs) that gives you an at-a-glance indication of how well a website is likely to perform in search results. what is dr in ahrefs

 
An ‘authority score’ (Semrush) or ‘domain rating‘ (Ahrefs) that gives you an at-a-glance indication of how well a website is likely to perform in search resultswhat is dr in ahrefs  If you want to get more keywords for search engines like Amazon, Bing, Yahoo, Yandex, Daum, Naver, Seznam etc

What is Ahrefs Used For? Ahrefs is mainly used to analyze a website’s link profile, keyword rankings, and SEO health. Feb 13, 2020. Backlink anchor text — Analyze anchor texts to see. Also, the DR of the sites linking to them. Dead pages. It looks like this: But that was my own definition. This is a reliable metric you should be taking advantage of. The closer to 100, the better. What is DR and UR in Ahrefs? Domain Rating (DR) and URL Rating (UR) are the metrics Ahrefs uses to rate the backlink profile of a website. 178. CF is largely a reflection of the volume of links. with Ahrefs’ help, you can check what websites are linking to sites from a particular industry. Keyword research – Find what your customers are searching for. SEMrush is one of the most popular SEO tools on the market. We start charging for them as soon as they consume more than. Note: Please, mind that Ahrefs Rank (AR) is based on Domain Rating (DR), so reasons for decline of DR explained above apply to those of AR decline respectively. These attempts of metrics manipulation naturally call for response from the SEO tool providers. Account Access and Billing. Do also note that number of backlinks with UR less than 10 are. Semrush offers a 16% discount if you pay in advance for a year. But in our experiment, we found that GKP almost always overestimates “true” search volume and is only. (dựa vào chỉ số DR, Ahrefs rank). ️ Domain rating. Ahrefs 在 189 个地点 监控数亿个关键字,其中仅在美国就有超过 1. For example, to spot potentially low competition keyword ideas,. A higher DR typically indicates a more authoritative and trustworthy website. Ahrefs provides SEO specialists, content creators, marketers, and agencies with the following features. 8 Billion keywords”. What is Ahrefs? Ahrefs is known primarily as a backlink authority checker, but it is much more than that. Escolha um plano que se encaixe nas suas necessidades, e vemo-nos no outro lado. Unlike UR, which focuses on individual URLs, DR considers the cumulative strength of all the backlinks pointing to a domain. GSC only shows up to 16 months of data by default, but Ahrefs will store and show data for longer than that – as long as your GSC account is connected. , Domain Rating). The higher a website’s Domain Rating (DR), the stronger and more authoritative it is. In the below example, the target URL is ahrefs. Go to Site Explorer > Overview > General > and tick the Organic traffic value box: If you have Weekly or Monthly selected in this graph's frequency, you need to click Avg. Which shouldn’t come as a surprise, because Ahrefs’ Domain Rating metric (shows the strength of a website’s backlink profile) correlates well with Google rankings. High-paying affiliates. Product Blog. UR. We take the number of internal URLs without an error, divide it by the total number of internal URLs, and then multiply it by 100 to get a. David Stein, VP of Content and SEO, Wunderman Thompson. Best Rank Trackers: Choosing the Right One for You|See your Google Search Console data directly in Ahrefs. Semrush’s platform is designed to be a. There are three. You can identify websites with a low DR and remove them quickly. However, you need an active paid account at ahrefs. Ahrefs provides visually dense information that is extremely useful but can be hard to read for those unfamiliar with technical SEO or the tool itself. Step 5. DR (Domain ratings): Due to the large backlink index of Ahrefs, this metric is more accurate than Moz’s Domain Authority. UR, or URL Rating, is a metric used by Ahrefs to measure the strength of a specific URL's backlink profile. Hi, I am Muhammad Asif I’ve been doing and living SEO for over 7 years. Common Method: Analyze Low DR Sites for Keywords. The “main” Ahrefs web crawler crawls more than double that number of pages every minute! But how much of this content gets organic traffic from Google? In 2017, we kind of answered this question by studying around two million random newly-published pages. 5% and 0. Discoverability – Search engines revisit popular pages more often than. Your Ultimate SEO Tool. SEMrush had 1927/10,000 dead links. It measures the quality and quantity of backlinks pointing to a domain, ranging from 0 to 100. Factors That Affect DR in Ahrefs. Ahrefs’ Site Explorer is a tool that lets you see how your website is performing in the search engines. If you’re using Ahrefs’ Keywords Explorer, choose a country from the dropdown. Microsoft PowerPoint – Create presentations, reports, and pitch decks for your clients or prospective clients. Moz – Yes, a 75% discount. Ahrefs is in search for the best solution that will accurately identify bad links, but so far, we haven't found a way that can be as precise as a manual review. Hreflang is an HTML attribute that informs search engines about the multiple versions of a page for different languages or regions. Don't forget to save 20% on annual billing. According to Ahrefs, the “Domain Rating (DR) shows the strength of a website’s backlink profile compared to the others in our database on a 100-point scale. Ahrefs – No special discount, but you can get a ~20% discount on an annual subscription. e. After you’ve installed the plugin, you will be guided through. It runs on a scale from zero to a hundred. Mangools/KWFinder: Best Value. Ahrefs is a software company that develops online SEO tools and free educational materials for marketing professionals. Go to Organic Keywords. The free tool above shows your website’s “authority” as calculated by Ahrefs (i. and our proprietary Domain Rating (DR) metric. Ahrefs Batch Analysis. Ahrefs nearly had a clean sweep of first-place finishes, with Semrush and Moz continually coming in second and third. Now, it’s essential to understand that the scale for Domain Rating is logarithmic. g. Both Ahrefs and Semrush have rank-tracking tools included with their. Here are some of the best free bulk Ahrefs DR checker tools in 2024: 1. It covers the main areas of SEO including domain analytics, backlink profiles, keyword planning, and content research. Mainly, Ahrefs is used to analyze the linking profile. But . I love this tool and. Some of the most popular ways to use Ahrefs include tasks like checking backlinks,. See all keyword rankings for any website or web page. Reaction score. Evaluate the campaign. 研究自然流量和关键词. At Ahrefs, our website authority metric is Domain Rating (DR). Outline the process to achieve the objective. The simplest answer is to add about 100 or more contextual backlinks that have high DR, as that will add to the quality of referred domains linking to the site. Site Explorer. A higher DR indicates a stronger overall backlink profile and a higher likelihood of. The data is retrieved from the internet and refreshed every 15–30 minutes. Learn how to use Ahrefs' SEO tools and reports to improve SEO and get more organic traffic. I will increase Ahrefs Domain Rating /Ahrefs DR up to 760 by using completely white hat approaches. And because each of these brands uses its own unique calculation and link indexes, your website’s scores could vary widely for each metric. For referring domains, we’re. Ahrefs all-in-one SEO toolset can help users with: Competitor research: unveil competitor's. It includes the following areas. In this case, Videoder is a 64 rating, which is mid-high. Large image files. 55 lessons · 7 hr 4 min. Backlinks are important for SEO (Search Engine Optimization) because of two main reasons: Search engine rankings – Generally speaking, the more backlinks your web pages have, the more likely they are to rank for relevant search queries (we confirmed this in a study ). Content gap 2. Hidden links. ️ Increase ahrefs. One that can make or break a use case for the tool. increase ahrefs dr, ahrefs dr 70 plus. 69K. DR is a measure of the quantity and quality of the backlinks going to an entire domain, while UR rates the backlinks going to a specific page. In their blog post announcing the change, they show the difference in DR levels as shown below:. What DA, DR and TF mean. Note that you must connect a Google Account to a project and allow access to your Search Console data to see its performance. Link popularity refers to a specific way that Ahrefs calculates website rating. It features data straight from Google, so many SEOs believe it’s the most accurate source for some metrics,. Like many people in the SEO field, checking DR on Ahrefs has probably become a ritual for you. 7 million monthly organic traffic and has a Domain Rating (DR). In many ways, it’s unfair to compare Ahrefs, Semrush and Moz to Google Search Console. Content. The guy 2 spots above you just answered this. Use a traffic estimation tool. SEMrush. 99: $ 99. Ahrefs plans, pricing & trial. Go to Traffic share by domains. DR is a domain-level metric, and UR is a page-level metric. Find contacts for your prospects. 1 Reply Last reply Reply Quote 0. ) 🔸 Structured data (schema) checker 🔸 Broken link checker 🔸 Link highlighter 🔸 Redirect tracer 🔸 User-agent switcher 🔸 Country changer for search results 🔸. We do not use a "global" CTR model to estimate how much traffic is coming from a keyword based on the target URL/domain's position in the SERP. Organic Traffic. Majestic – TF of 20+, with a TF/CF ratio of at least 1/2. It can replace several tools and is essential for anyone conducting SEO research and analysis. Even many people even say that if Google's bot is No. Website authority is calculated based on different factors, depending on the specific tool used in the. 6 billion webpages, complete with these proprietary metrics: Domain Rating (of. Since Search Console is rather unreliable when it comes to reporting backlinks, we used Ahrefs. Monitor the results. Conclusion: Ahrefs Review. The North Face, up to 6% commission, 7-30 day cookie (dependent on territory) 2. Crawl your website for SEO issues that can hurt your rankings, including: Missing title tags and meta descriptions. Let’s take a closer look at what happened. Ahrefs is one of the tools used by the SEO and Digital Marketing industry. Ahrefs – Best all-around keyword tracker. There used to be a 7-day trial on Ahrefs, but they have discontinued this offer. This will be the last step in narrowing down your list of prospects. Domain Rating (DR) is a proprietary SEO metric by Ahrefs. It's essentially a less granular version of Ahrefs Rank (AR). An ‘authority score’ (Semrush) or ‘domain rating‘ (Ahrefs) that gives you an at-a-glance indication of how well a website is likely to perform in search results. However, Ahrefs stands out with plenty of unique features. This website ranking measure is determined on a logarithmic scale, and the score ranges from 1 to 100, 1 being where all new websites start and move on up from there. Consider for example I ell you to measure the length of your room. DR, or Domain Rating, is a metric used by Ahrefs to measure the authority of a website's backlink profile. Começar. In the Wins by IP test, Ahrefs finds 216% more than Majestic SEO. Site Explorer’s Overview 2. UR is a page-level metric, whereas DR is a domain-level metric. This number reflects the quality of the websites linking to the site, measuring the “trustworthiness” of a page. You can develop a perfect content strategy. It will give you tons of insight into your competitors and you will make much better marketing decisions. 3. All three are measures for the authority of a website based on its backlink profile. Its free features include: On-page SEO report. 2. In short: Ahrefs is an SEO tool designed to help people get higher Google rankings. To put things simply, we calculate the DR of a given website the following way:Domain Rating (DR) by Ahrefs. The. 10. To put this into perspective, here are the Domain Ratings for some very popular websites: Facebook: 100. Let’s dive in. Ahrefs determines the score using how many domains which point to a site (and the quality of their websites). If Google sees what it believes to be paid links to your site, one of two things will happen:Image from Ahrefs, May 2022. For example, if we restrict the results to one page per domain and filter for websites with a DR of 30 or more, we narrow things down from 3,182 to. Here at Ahrefs, we have a website authority metric of our own called Domain Rating. It’s a useful tool that analyzes data to compare hundreds of thousands of sites. Ahrefs currently does not offer a free trial. AhrefsNotable Features of Ahrefs. 4. Another method is to use the “traffic value” metric in Ahrefs’ Content Explorer to find the potential value of the traffic going to sites in a given niche. ️ Increase ahrefs DR. DR is the abbreviation of Domain Rating. 1. Still, never judge the quality of a website on. 99: $ 399. Furthermore, the tool comes with a free trial period. Ahrefs shows you the complete picture of followed vs nofollowed links for any target. That's why Ahrefs gives the DR of. DR is measured on a logarithmic scale from 0 to 100, with the latter being the strongest. Domain Rating (DR) is a ranking metric developed by Ahrefs which shows the strength of a website’s backlink profile on a scale of 1 to 100. It’s faster and more reliable than the previous version, as it only contains backlinks from sites we’ve crawled in the past six months and unique keywords. Ahrefs Lite is the least expensive option, and costs $99 per month. Domain Rating. AhrefsUpdated over a week ago. Ahrefs is clearly the winner here by a huge margin – a much larger margin than my initial test with just 3 domains highlighted. The highlights of Ahrefs are an extremely deep backlink database and the impressive “Content Explorer. Go to the Matching terms report. Once you’ve created a free account and imported your projects from Google Search Console (GSC), AWT will automatically run a comprehensive crawl of. (Re)write the content. And for good reason: it’s REALLY good. All of the course materials are available to Ahrefs users and a certification exam will be added in the future. There are two ways to find low-competition keywords in Keywords Explorer. Lastly, Ahrefs uses “Domain Rating” (DR) to measure the overall authority of any backlink. At Ahrefs, we crawl pages according to a specific algorithm that ensures an efficient use of our resources without compromising the quality of data. Today, I'll show you how you can use it to your advantage (and start getting better SEO results). Ubersuggest: Best for Beginners. All base subscription plans come included with 1 power user. Within the definitions lies the answer. A Featured Snippet (otherwise called Answer Box) is a brief answer to a user’s search query, which is displayed on top of Google search results. Organic Keywords. In this guide, you’ll learn five advanced keyword research tips for finding untapped keywords. It takes into account the number and quality of referring domains pointing to a site. If you’re a beginner and want to get a feel of keyword research tools, give it a try. Osprey, 8% commission, 30-day cookie. The obvious and effective method for finding long-tail low competition keywords is to analyze low DR sites that are getting traffic. number of referring domains. 6 Billion already. The results can be downloaded as a CSV, and are also available on the dashboard. Tìm hiểu 16 tính năng quan trọng của Ahrefs được chúng tôi áp dụng thành công hơn 200 dự án SEO. The 7 Best Ahrefs Alternatives. It approximates traffic based on rankings and expected CTR for all the keywords a page ranks for. SE Ranking: Best for Small Businesses. It offers several tools to help you analyze. 1%) from websites with UR 20-29 and so on. Ahrefs có lượng cơ sở dữ liệu cực kỳ lớn, nếu như không hiểu rõ về Ahrefs bạn sẽ không biết cách sử dụng nó. Table of contents. Most websites have many keyword rankings because they rank for many search terms across various pages. We also show you the. Downloading backlinks from ahrefs. Similar to UR, the more high-quality backlinks a domain has, the higher its DR will be. Ahrefs has tools to identify content topics that a competitor has covered that you do not cover on your site. Ahrefs Pte. The majority of them managed to achieve that in approximately 61-182. Ahrefs is a popular SEO toolset that is used for a variety of purposes related to website optimization and online marketing. The change in this update is actually only to this scale. Inches or meters, both are correct only the unit is different. Redirect tracer with HTTP Headers. I remember people were talking about some domain check API in the past, but can't find those threads anymore. ”. Ahrefs Rank. Ahrefs is a software company that develops online SEO tools and free educational materials for marketing professionals. number of backlinks. There’s a lot of overlapping functionality between Ahrefs, SEMrush, and Moz. DR is measured on a logarithmic scale from 0 to 100, with the latter being the strongest. In the above example, 9,915 (or 0. Ahrefs' keyword database has 19. Just enter up to ten words or phrases and choose from one of six keyword ideas reports. Recommendation. From the basics like rank tracking to the pro-level backlink insights Ahrefs allows us to be more efficient and more effective SEOs. Não tem de ser um profissional SEO para ter melhores classificações e obter mais tráfego. It is measured on a scale from 0 to 100, with the latter being the hardest to rank for. If your DR or DA is manipulated, it is solely to impress others using Ahrefs to check out your site. Understanding Ahrefs: A Brief Overview. Find topics with search traffic potential. Logarithmic scale means that the gap between DR 82–83 is much bigger than the one between DR 22-23. Choose a keyword ideas report. To calculate the domain rating (DR), Ahrefs measures your link profiles quality and quantity against all other websites that are stored in its database then it gives you a rating between 0 – 100. We also show you the percentage of. You will never find spam, cheap, and dirty work from me!Microsoft Excel – Analyze data from your SEO campaigns. Ahrefs had 829/10,000 dead links. Managing your account; upgrading, downgrading and cancellations; payment methods, invoices, VAT and billing cyclesAhrefsSiteAudit is a web crawler that powers Ahrefs' Site Audit tool. Used to select websites from which links will be built. When you purchase an annual plan, you save 20%. It reflects the amount of “link juice” that a site has and is able to pass onto another site through links. It also 301 redirected several expired domains with high DR to its domain. 4. Ahrefs is a great tool for SEO professionals. And both Ahrefs and Semrush have easy-to-access, comprehensive tools that let you pull this data and see what changes you need to make to improve things. It is better than Alexa rank. Here's how you do this: 1. Take a look at this scenario for instance. The whole point of prospecting is to find sites to approach via outreach and acquire links from them. Domain Authority (DA), on the other. Not only does it let you find domains. Increase in Ahrefs DR 50-60-70+. If you're looking for a quick and easy way to pull Ahrefs' backlink metrics for up to 200 individual URLs, Batch Analysis is the tool you're looking for. HARO and journalist requests – Contribute an “expert quote” for their article. If you want increase ahrefs dr then i will increase ahrefs DR 70 plus. 1: Get a super useful SEO overview of your website. Find out what Ahrefs Domain Rating (DR) is and how it is calculated. Ahrefs Site Explorer is the primary tool you need to track and monitor URL Rating (UR) in Ahrefs. So if most search results come from websites with high DR, it’s most likely that ranking for a keyword won’t be easy. 📈 Within one week, the DR increased from DR 30 to DR 60. Domain rating (DR), Backlinks, and Published date. The Ahrefs Backlink Checker crawler is faster than Bing, Yahoo, and Yandex. Ahrefs’ Certification Course. Ahrefs DR is based on the number and quality of. Ubersuggest has a free version that is useful. Ahrefs DR, or Domain Rating, is a metric that measures the overall strength of a website's backlink profile on a scale of 0 to 100. If we use “smoked” as our “seed” keyword as we did above, we see thousands of other popular topics that we could create content about. I will increase DR 30+ within 5-10 Days. The tools we provide help you to improve your website, to find topics to write about and to track your website’s performance. Use the interactive graph to see how traffic has progressed both globally and locally in 171 countries. You come back and tell me either in inches or meters. SE Ranking: Best for Small Businesses. Your DR will not increase proportionately to your UR if you are sending links to your inner pages, if you want to increase your DR, you need to link to your domain root. Find rankings for specific keywords using the inbuilt filters and search functionality. DR. If the site that refers to the site has a large DR (like in this example 93) and only 108 outgoing links, then the Ahrefs considers that having a backlink from such a site is WORTH A LOT. Domain Rating (DR) is a metric that shows the strength of a given website’s overall backlink profile. Those that prefer Ahrefs typically do so for the freshness of its index and DR’s correlation with actual rankings. They are winning on ~76% of domains compared to Majestic SEO’s ~24%. Rezultatem jest wzrost sesji i przychodów o 170% rok do roku odkąd zaczęliśmy go używać. Generally speaking, each domain splits its rating equally amongst the domains it links to. Are there any APIs that offer bulk DR checks on a simple pay model?How it’s calculated: We find all the keywords for which your target ranks in the top 100 organic search results. How to upload a disavowed links file in Ahrefs Site Explorer. This is where you’ll find the new and improved Content gap tool. 7 million (99%) of total backlinks coming from websites with a DR 0-9. Method 1. So it is important to note that DR is a relative metric, meaning it should be used to compare websites rather than to measure absolute authority. Start course. A lot of our customers track fluctuations of their websites’ DR almost religiously and quite often get very nervous if it drops by a few points. The new Ahrefs SEO toolbar solves this problem by only loading data for the current tab, and new tabs. While limited compared to a paid Ahrefs account, they’re still immensely valuable for anyone who’s. As with the old toolbar, we still show the following metrics for pages and domains: Ahrefs Rank (AR); Ahrefs Domain Rating (DR); These tools pull keyword ideas, estimated monthly search volumes and other SEO metrics from a database of billions of keywords. 2. Ahrefs is great for content planning, while Majestic doesn’t have any features to help with this crucial task. Ahrefs is an SEO software suite that contains tools for link building, keyword research, competitor analysis, rank tracking and site audits. ️ DR 70. To check your organic traffic in Site Explorer, you can: Plug in your domain and scroll down to the Overview 2. The bigger the number, the stronger a page's link profile is. But you need contact details as part of your prospecting to reach out to them. Our crawler is the second most active after Google, and we update our backlinks database with fresh data every 15 minutes. Ahrefs monitors hundreds of millions of keywords in 189 locations, with over 171 million in the US alone. ·. ” Domain Rating (DR) is a ranking metric developed by Ahrefs which shows the strength of a website’s backlink profile on a scale of 1 to 100. Semrush, on the other hand, has a free version. Ahrefs still does not have a way to track map pack rankings, in any capacity. competitor_ahrefs_clean_dtypes = competitor_ahrefs_cleancols. And there’s a chance that our keyword database will get even bigger, because we’re now processing fresh clickstream data every month. The clarity of the Ahrefs methodology is also very welcome, right down to the number of links typically required to reach a specific DR score. To help you make the most out of your Ahrefs subscription, we asked 97 marketers to give us their best tips for using the tool. The DR is rated from one to 100, the higher the number, the stronger your score. Generally speaking, each domain splits its rating equally amongst the domains it. Here’s how we calculate this metric in simple terms: Look at how many unique domains link to the target website; Look at the "authority" of those linking domains; Take into account how many unique domains each of those sites link to; Domain Rating (DR) is a proprietary SEO metric by Ahrefs. The Ahrefs SEO Toolbar is a versatile free multi-tool for SEO professionals and webmasters, encompassing a range of valuable features such as: 🔸 On-page SEO report (meta tags, word count, etc. Our certification course is currently in beta. DR, or Domain Rating, is a metric used by Ahrefs to measure the authority of a website's backlink profile. Monthly database updates. During this time, new keywords will be added, and unpopular keywords will be removed. 71 亿 。. Ahrefs has a dedicated tool called Site Audit that can be used for free as part of Ahrefs Webmaster Tools. Ahrefs' SERP Checker gives you an accurate ranking difficulty score and detailed SEO stats for the top 10 search results. DR stands for “domain rating”, and is an acronym used by Ahref’s SEO tool. CF stands for “Citation Flow. They include our own collection of free SEO tools, as well as a few select third-party tools that we trust. Ahrefs is the closest you can get to an ‘essential’ tool if you are a serious content marketer or SEO. You feel elation when the DR raises, and become nervous whenever it drops, even if it’s on. As with the old toolbar, we still show the following metrics for pages and domains: Ahrefs Rank (AR); Ahrefs Domain Rating (DR);These tools pull keyword ideas, estimated monthly search volumes and other SEO metrics from a database of billions of keywords. Outside of Ahrefs being a great source of search data, they’re one of my top tools due to them listening to users and constantly improving their tools. However, before you make an annual commitment, it’s recommended to take their 7 days trial which costs only $7. Ahrefs Alerts is a powerful feature that allows you to set up notifications for changes in your UR or that of your. Right now, Ahrefs Rank #1 belongs to the website with the strongest. There are 3 kinds of users you can have on your Ahrefs subscription: Inactive, Casual, and Power. A ranked order of Ahrefs, Semrush and Moz by keyword ranking size of 51 domains in May 2022. The platform offers a range of features, including keyword research, backlink analysis, and content exploration. , Domain Rating). 1. An estimate of the total number of visitors to the website per month. As I wrote earlier, this site did suffer a negative SEO attack (which didn’t really have any sort of noticeable effect on rank) but the tool seems to have done a. Keywords that contain your seed in the order it's written. 3. 2. Ahrefs Provides Domain Ranking Metrics. 查看您的竞争对手的哪些关键词在搜索中获得排名,以及每个关键词给他们带来多少流量。. Hogan shares, “Ahrefs and SEMrush are both outstanding. UR is a page-level metric, whereas DR is a domain-level metric. See how much traffic your competitors are getting. Ahrefs Domain Rating metric indicates the overall strength of the website’s backlink profile. In the teaser video for Keywords Explorer 2. The higher the score the higher. Semrush offers a 16% discount if you pay in advance for a year. Ahrefs SEO Toolbar is a free extension for Chrome and Firefox that provides valuable SEO data about the pages and websites you visit. All three are measures for the authority of a website based on its backlink profile. Ahrefs has been the number one tool in our SEO tool belt for many years. Broken links. These backlinks are crucial in showing search engines that your website is trustworthy and. The columns are cleaned up, so now we’ll clean up the row data. So if you put a website into Ahrefs’ Site Explorer and check its UR, the number you get will be for the homepage alone. domain/*, domain/*, Prefix and URL mean?2. 1. Ahrefs is an all-in-one SEO toolset designed to help optimize websites and grow search traffic. KEYWORDS EXPLORER. THE WORK IS DONE BY HAND.